City of Redding Podcast
City of Redding Podcast
Say Nice Things About Redding - A Pitch from Rebecca Baer at the Shasta EDC
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Today we’re talking with Rebecca Baer, President and CEO of the Shasta Economic Development Corporation, or Shasta EDC. We’ve talked with the EDC before, but this conversation focuses on what it really takes to bring a new business to Redding.
And spoiler alert—it’s not just incentives, though Redding does have plenty of those to offer. We talked a lot about quality of life here in Redding… and what it really looks like to get a company to say “yes” to this community.
This isn’t your typical economic development conversation. The big takeaway is there are a lot of reasons businesses choose Redding—and a lot of people working behind the scenes to make that happen.
But at the end of the day, quality of life makes a big difference. And we have it here—but prospective businesses just won’t know that unless we start saying it a little louder.
So this episode is called “Say Nice Things About Redding,” to highlight Rebecca’s biggest message to the community.
Contact the City of Redding Podcast Team
- Email us at podcast@cityofredding.org
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