How the Redding community markets itself as a tourist destination has been a hot topic in the past. Redding locals and businesses alike have a stake in how our community looks and feels to the world at large.
The Visit Redding destination marketing contract was recently awarded to the Redding Chamber of Commerce in partnership with a New York City Marketing Firm, DCI. Danny talks about his work with DCI, the Chamber and our local creative talent in this episode. He brings a fresh take on what it looks like to experience our local area and is currently working with DCI to rebrand Visit Redding.
Learn how Danny’s prior work experience with Nike and Finish Line Sports, as well as the development of his own clothing line, have helped him learn the ins and outs of brand strategy.
His goal is to boost tourism for the City of Redding and he’s asking for community input to figure out the next steps forward.